MY NAME IS ZAC JACKSON
I'm a self-taught Toronto photographer. I first picked up a camera in 2011 and since then nothing has felt more natural, from a professional standpoint. I started my career shooting local events. It didn’t take long before my business took off, shooting freelance projects for dozens of clients, which has evolved into a full-time career that has taken me around the world. Along the way, I’ve carved out a really simple philosophy about photography...
Genuine & Observant
As a Toronto photographer working on any project, be it a wedding, a commercial shoot, or product shoot, my job is to observe and capture light in just the right way to bring out the best of my subject. It’s the same as listening. When a client speaks, I listen with interest. When I’m on a shoot, I’m present – totally invested in the current scene. That is easier said than done sometimes, but I like the challenge of producing images that match my client’s vision, and I love collaborating with people.
I genuinely enjoy connecting with people and often carry on long-standing friendships with my clients after capturing and creating content that matter to them. I’m just as interested in the projects I shoot as the clients themselves, and I’ve come to a point where I strongly believe that a mutual respect between client and photographer is an essential part of my workflow and my ability to provide beautiful imagery.
If there is one quote that really resonates with me:
"Don't shoot what it looks like. Shoot what it feels like."
David Alan Harvey